Innovation Archive

In the spring of 2013 I went to the Dutch Wadden sea island of Ameland to do some research for my study on Innovation in Northern european coastal tourism. I first heard about it in march where the mayor of the island visited Denmark, to tell about the ways, in which they are using events to promote the place and to provide tourists with memorable experiences. For instance, they are hosting the biggest Beach Rugby tournament in the world as well as having a Mountainbike race with more than 6000 participants, just to mention a few. When comparing that to the location and the size of the island + the fact that it is located within a world heritage site, I thought.. “that’s crazy”. I

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Throughout the month of february my class and I at the tourism master program at Aalborg University have been working together with local stakeholders and Væksthus Nordjylland to develop concepts for innovation in the Danish coastal destination of Blokhus. Blokhus, that is located on the Northwestern coast, is a traditional and historic seaside destination in Denmark but is nowadays, like many others, suffering from declining numbers in acommodations. The project started on february 1st with a presentation about initiatives and stakeholder relations followed by a field trip to Blokhus, where tourists, tourist organizations, local shop owners etc. were interviewed in order to gain an understanding of the situaiton. Hereinafter the process was intensified and focused, by constructing a number of workgroups that were to concentrate on

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As an extension of the enhanced emphasis there’s been on innovation in coastal tourism in recent years (e.g. Innovation camp Blokhus, CoastAlive, Videncenter for Kystturisme) I have decided to focus my spring semester project on exactly that. The innovation camp in Blokhus gave me a taste for the topic and made me realize how vibrant and important the sector is for the tourism industry in Denmark. The starting point of the project is the decline of Northern European coastal tourism and in particular the decline of Danish coastal tourism. At this moment, the sector is being exposed to much attention and different innovation initiatives are being carried out. Although Denmark in many cases is regarded as a leading country in terms of innovation, it is

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