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For those of you who didn’t have the time to listen to my New Years Mix 2018, you can listen to the entire set over on Mixcloud. It includes a number of surprises – e.g. my brand new New Year’s song (Domasi – Felice Anno Nuovo) and a tribute mix to Robert Miles, a legend who we unfortunately had to say goodbye to in 2017. Listen to the mix here: https://www.mixcloud.com/italosoundradio/domasi-new-year-2018/ I wis you all a Happy new year and lots of fortune and great music in the year to come. Bests! Thomas

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In a globalized world, places increasingly vie for attention. In such a highly competitive environment, place branding can help by building competitive identity in order to influence perceived images in relevant markets. In particular, sustainable competitive advantage can be created by building brand equity in relation to the identity of the nation, region, local area or city or town. Five Place Branding Principles 1) Distinctiveness Place branding is above all about the distinctiveness of place. What makes your place unique when you compare it to other places / competitors? What are the core values of the place’s brand? What is the brand promise? 2) Authenticity A broad solid basis for the place brand is established by involving stakeholders in: the identification of key characteristics of the place

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One of the things I find most intriguing about travelling is to explore and getting to know new places. Every time I arrive at a new destination I wonder what history, storylines and characters have passed through here. Even with little knowledge beforehand, it is as if one can sense these stories. Indeed often we fantasize and make up our own stories, based on the specific feel and emotions a certain place might provide us with. At most destinations in the world it is possible to get to know the stories of a place – be it factual or fictitious – for instance by reading pamphlets or engaging in guided tours. But what I have come to realize and what recent trends are dictating, is

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Although many think that Denmark is pretty far up north, you usually have to be a little lucky to see the northern lights at this latitude. Often when the lights are on you can’t actually see them with the naked eye but only through a camera lens. Last weekend’s solar storm, however, was the biggest in over 10 years, so chances were great that we were going to see the lights. If you’re lucky, you can see such spectacular lights in Denmark. This image was taken by Jesper Grønne in Silkeborg, 2011 Since the lights weren’t visible from Viborg, we went to the Limfjord around Skive in hope that the darkness here would provide for better visibility. However, clouds pulling in from the West prevented

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As some of you may know, I recently soloed the Breithorn, which is the highest peak I’ve ever soloed as well as the first peak higher than 4000 m that I’ve ever climbed. It was a great experience and one that I will probably keep remembering throughout my life. However, despite the good experience, I am aware that the Breithorn is a high mountain and that, if the proper respect and attention was not paid, things could have turned out differently. That’s me on the summit of the Breithorn (4164 m) this summer :-) Soloing is a much disputed activity within the climbing community, which is understandable. Walking alone is associated with a higher degree of risk, that’s a fact. However, soloing can offer the

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Tourism Australia recently ran a very practical and helpful webinar “Promote your Business with Video”. Jess Desjardin and Chloe Knight-Gregson shared case studies of Australian Tourism Operators achieving amazing results by investing in video in the marketing of their businesses. You can watch the webinar replay here and read all webinar notes here. 1. Embrace Video Storytelling Video is not going anywhere! By 2019, 90% of internet bandwidth will be video. You are missing a huge opportunity to attract and convert more of your ideal customers into actual customers and visitors if you aren’t embracing video marketing. Don’t be held back by technology! While there are many awesome new technologies available to take video footage, such as Drones, DSLRs and GoPros, Jesse and Chloe reminded everyone they don’t have to use these

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Preikestolen (Pulpit rock) | 604 m | Lysefjord, Norway | 13-16 april, 2017 For this year’s Easter holidays my girlfriend and I decided to go have a look at the much notorious Preikestolen or Pulpit Rock, which is the name most english speaking folks know the peak by. It is one of Scandinavia’s as well as Northern Europe’s absolute top natural attractions. Sitting on the Western side of the Lysefjord it is in close proximity of one of Norways larger cities Stavanger (NOR), which is connected to the rest of the world by both airport and ferry, which makes it very accessible.  That’s me and my girlfriend Mie sitting on the edge of Preikestolen. It is “only” a 604 m drop behind us :p We decided

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The american based Outside Magazine have once again had their annual Travel Awards where new and adventurous destinations are put on the map. In their own words they call it ’42 new destinations we guarantee will change your life’. The best new trend has been identified as ‘Epic Bike rides’. As examples of places where this activity can be pursued they mention White Horse in the Yukon territory. Indeed North america offers some great an epic bike rides but perhaps the list could also include destinations such as the Munda Biddi Trail, Western Australia and/or the trip from Hanoi to Ho Chi Minh City, Vietnam. Besides pointing at Kununurra, Australia as best adventure hub and the Karakorum chain as best mountain destination they also point at Greenland as one of

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In the spring of 2013 I went to the Dutch Wadden sea island of Ameland to do some research for my study on Innovation in Northern european coastal tourism. I first heard about it in march where the mayor of the island visited Denmark, to tell about the ways, in which they are using events to promote the place and to provide tourists with memorable experiences. For instance, they are hosting the biggest Beach Rugby tournament in the world as well as having a Mountainbike race with more than 6000 participants, just to mention a few. When comparing that to the location and the size of the island + the fact that it is located within a world heritage site, I thought.. “that’s crazy”. I

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